Michael Hitchcock ("Hitch") is a 26 year Soccer Management Executive who spent over 12 years in Major League Soccer. Known as a strategic thinker and soccer pioneer, Hitch has won numerous MLS Business Awards during his MLS Career which started as entry level ticket sales at DC United before moving to Colorado Rapids as Director of Sales then was Vice President of Sales for LA Galaxy before finishing as General Manager of FC Dallas. Based in Dallas, Hitch owns a Sports Management Company called Playbook Management International ("PMI") who has worked with over 90 professional soccer teams, leagues, venues and soccer events all over the world and has investments in multiple sports properties including 14 Soccer Teams. Hitch is married to Jamie who is from Baltimore, Maryland. Has a Daughter, Eleni who is a Sports Management Executive and graduate of Texas Tech. His son William plays College Soccer for VCU in Richmond, VA.